The digital marketplace for collectibles will be launched by Mattel Creations, the toy brand.
Mattel chooses Flow for a New Marketplace
Mattel Creations Digital Collectibles Marketplace was launched after a few NFT collection drops on WAX blockchain. The decision to switch to the new blockchain was made in order to better associate Mattel with an eco-friendly network. The Flow blockchain can also support consumer scale decentralized applications that serve Mattel’s main audience.
Buyers won’t need to have cryptocurrency to purchase on the Mattel Creations Digital Collectibles Marketplace. It will even support peer-to-peer trade platforms so collectors can trade collectibles.
Ron Friedman, Mattel Future Lab Vice President, said.

“Mattel is a pioneer in the future of play and is constantly deepening relationships with fans of all ages in both digital and physical worlds. We are able to transform iconic Mattel IP into digital art and engage directly with our customers, thereby providing the best-in-class user experience. This is the latest evolution in our digital endeavors. We look forward to sharing many more drops inspired by some of the most beloved Mattel brands around the world.

Hot Wheels NFTs Move to Dedicated Platform
Hot Wheel NFTs from the brand have been very popular with collectors, and were launched on WAX blockchain. Both WAXMarketCap as CryptoSlam have data that shows that all previous Hot Wheels drops have generated over $5 million in sales among 20,000 users of the WAX platform. The Hot Wheels collection is still relevant on the blockchain. It remains one of the top 3 NFT volumes by volume in the past month on WAX.
The Mattel Creations NFT platform will be able to fulfill the needs of the toy brand. It is expected to launch in early 2023. The iconic toy brand will release its fourth series digital collectibles on the Mattel Creations NFT marketplace on the Flow blockchain. This new marketplace reflects the brand’s renewed interest in NFTs and shows that it is committed to web3 efforts.
Other notable marketplaces
Numerous major brands and companies have launched their NFT marketplaces in 2022. GameStop, a video game company, launched its NFT marketplace in July. It quickly overtook Coinbase’s sales volume. OpenSea, the NFT marketplace with the highest trading volumes, was overtaken by Reddit NFT Marketplace in October. Meta announced shortly thereafter that Instagram would support the minting and sale of Polygon-based NFTs.
Disclaimer: This article is intended for informational purposes only. This article is not intended to be used for legal, tax, investment or financial advice.

  

Mattel Creations will launch its own digital marketplace for collectibles on its direct-to consumer platform. Mattel chooses Flow to Launch a New Marketplace After a few NFT collection drops via the WAX blockchain, Mattel shifted to the Flow blockchain in order to launch the Mattel Creations Digital Collectibles Marketplace. The decision to switch to the new blockchain was made in order to better associate Mattel with an eco-friendly network. The Flow blockchain can also be used to support consumer-scale, decentralized applications that are relevant to Mattel’s main audience. To make purchases on the Mattel Creations Digital Collectibles Marketplace, buyers will not need to have cryptocurrency or even transact with crypto. It will even support peer-to-peer trade platforms so collectors can trade collectibles. Ron Friedman, Mattel Future Lab Vice President, said that.
“Mattel is a pioneer in the future of play and is constantly deepening relationships with fans of all ages in both digital and physical worlds. We are able to transform iconic Mattel IP into digital art and engage directly with our customers, thereby providing the best-in-class user experience. This is the latest evolution in our digital endeavors. We look forward to sharing many more drops inspired by some of the most beloved Mattel brands around the world.
Hot Wheels NFTs are Moving to Dedicated Platform. The Hot Wheel NFTs have been very popular among collectors, and were launched on WAX blockchain. Both WAXMarketCap as CryptoSlam have data that shows that all previous Hot Wheels drops have generated over $5 million in sales among 20,000 users of the WAX platform. The Hot Wheels collection is still relevant on the blockchain. It remains one of the top 3 NFT volumes by volume over the last month on WAX. The Mattel Creations NFT platform will be able to provide the market needs for the brand. It is expected to launch in early 2023. The iconic toy brand will release its fourth series digital collectibles on the Mattel Creations NFT marketplace on the Flow blockchain. This new marketplace demonstrates that Mattel Creations is committed to its web3 efforts, and a renewed interest in NFTs. Other Notable Marketplaces Several major brands and companies have launched their NFT marketplaces by 2022. GameStop, a video game company, launched its NFT marketplace in July. It quickly overtook Coinbase’s sales volume. OpenSea, the NFT marketplace with the highest trading volumes, was overtaken by Reddit NFT Marketplace in October. Soon after, Meta announced on Instagram that it would support the sale and minting of Polygon-based NFTs. Disclaimer: This article is intended for informational purposes only. This article is not intended to be used for legal, tax, investment or financial advice.